ElderCareCost
Showing results for ZIP 22712 (VA)
Home ZIP 00956

Nursing Care Facilities Market: ZIP 00956

Opportunity Score
41 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 00956 is an urban area with low foot traffic. with a population of 67,050 and household incomes below the national median ($28,674).

Area Profile

67,050
Population
$28,674
Median Income
-62% vs. national
Urban
Area Type
5.1/20
Foot Traffic
Very Car-Dependent
Median Age: 43.3 — older demographic, may prefer sit-down options.
College-Educated: 21.3% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$640
2BR Fair Market Rent
$645
Median Gross Rent
$130 K
Median Home Value
3
Bank Branches
$530 K deposits

Tips for Starting a Elder Care Business in ZIP 00956

  • State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
  • Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
  • Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
  • Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
  • Median income sits at $28,674. Price sensitivity is real. Build your model around volume or keep overhead minimal.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits