Nursing Care Facilities Market: ZIP 01259
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 01259 is an rural area with low foot traffic. with a population of 778 and household incomes well above the national median ($125,795).
Area Profile
778
Population
$125,795
Median Income
+69% vs. national
Rural
Area Type
4.8/20
Foot Traffic
Very Car-Dependent
Median Age: 43.8 —
older demographic, may prefer sit-down options.
College-Educated: 30.3% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,600
2BR Fair Market Rent
$3,114
Median Gross Rent
$460 K
Median Home Value
Tips for Starting a Elder Care Business in Massachusetts
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $125,795. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
+69% vs. $74,580
Walkability
-5.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits