Nursing Care Facilities Market: ZIP 07004
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 07004 is an urban area with moderate foot traffic. with a population of 7,712 and household incomes well above the national median ($113,750).
Area Profile
7,712
Population
$113,750
Median Income
+53% vs. national
Urban
Area Type
10.4/20
Foot Traffic
Walkable
Median Age: 49.8 —
older demographic, may prefer sit-down options.
College-Educated: 38.9% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 07004.
3
Home Health Agencies
3.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,210
2BR Fair Market Rent
$2,576
Median Gross Rent
$650 K
Median Home Value
9
Bank Branches
$1.1 M deposits
Tips for Starting a Elder Care Business in New Jersey
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $113,750. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 3
- Bank Branches
- 9
vs. National Average
Median Income
+53% vs. $74,580
Walkability
-0.1 pts vs. national avg
Nearby Markets
07006
2.6 mi
Pop: 26,417
$148,645
Walk: 10.7
07058
2.9 mi
Pop: 5,933
$147,207
Walk: 9.5
07035
3.1 mi
Pop: 11,085
$117,929
Walk: 11.2
07068
4.2 mi
Pop: 6,211
$160,644
Walk: 8.8
07082
4.2 mi
Pop: 5,688
$194,464
Walk: 7.4
07021
4.2 mi
Pop: 2,320
$250,001
Walk: 10.2
07440
4.5 mi
Pop: 4,810
$147,976
07045
4.5 mi
Pop: 10,206
$179,279
Walk: 10.9
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits