Nursing Care Facilities Market: ZIP 07066
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 07066 is an urban area with moderate foot traffic. with a population of 15,410 and household incomes well above the national median ($122,610).
Area Profile
15,410
Population
$122,610
Median Income
+64% vs. national
Urban
Area Type
10.6/20
Foot Traffic
Walkable
Median Age: 43.2 —
older demographic, may prefer sit-down options.
College-Educated: 33.8% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 07066.
3
Home Health Agencies
1.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,260
2BR Fair Market Rent
$1,793
Median Gross Rent
$570 K
Median Home Value
7
Bank Branches
$1.1 M deposits
Tips for Starting a Elder Care Business in New Jersey
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $122,610. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 3
- Bank Branches
- 7
vs. National Average
Median Income
+64% vs. $74,580
Walkability
+0.1 pts vs. national avg
Nearby Markets
07065
2.2 mi
Pop: 29,748
$90,852
Walk: 13.6
07067
2.2 mi
Pop: 18,294
$134,301
Walk: 12.9
07027
2.3 mi
Pop: 4,688
$100,948
Walk: 14.5
07016
2.6 mi
Pop: 23,841
$148,629
Walk: 12.6
07090
3.2 mi
Pop: 30,760
$212,700
Walk: 11.8
08830
3.5 mi
Pop: 19,151
$112,615
Walk: 13.7
07001
3.8 mi
Pop: 17,143
$95,935
Walk: 15.1
07203
4.1 mi
Pop: 22,455
$82,967
Walk: 14.1
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits