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Nursing Care Facilities Market: ZIP 20740

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 20740 is an urban area with moderate foot traffic. with a population of 36,564 and household incomes above the national median ($81,359).

36,564

Population

$81,359

Median Income

+9% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 24.0 — young market, strong street food demand.

College-Educated: 23.7% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$2,480

2BR Fair Market Rent

$1,788

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$2 M deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.