Nursing Care Facilities Market: ZIP 22102
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22102 is an urban area with moderate foot traffic. with a population of 28,577 and household incomes well above the national median ($153,816).
Area Profile
28,577
Population
$153,816
Median Income
+106% vs. national
Urban
Area Type
10.7/20
Foot Traffic
Walkable
Median Age: 38.1 —
mixed-age market, broad menu appeal.
College-Educated: 59.8% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 22102.
6
Home Health Agencies
2.1 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,020
2BR Fair Market Rent
$2,471
Median Gross Rent
$1 M
Median Home Value
12
Bank Branches
$57 M deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $153,816. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 12
vs. National Average
Median Income
+106% vs. $74,580
Walkability
+0.2 pts vs. national avg
Nearby Markets
22182
3.3 mi
Pop: 27,592
$200,038
Walk: 9.3
22027
3.9 mi
Pop: 1,781
$250,001
22043
4.1 mi
Pop: 25,658
$143,836
Walk: 11.1
22180
4.2 mi
Pop: 26,506
$181,467
Walk: 14.0
22101
4.5 mi
Pop: 31,306
$250,001
Walk: 11.3
20818
4.9 mi
Pop: 1,602
$221,392
Walk: 12.5
22181
5.2 mi
Pop: 15,529
$212,156
Walk: 11.4
22046
5.6 mi
Pop: 18,117
$175,446
Walk: 14.3
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits