Nursing Care Facilities Market: ZIP 22315
Opportunity Score
88
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22315 is an urban area with moderate foot traffic. with a population of 28,725 and household incomes well above the national median ($156,230).
Area Profile
28,725
Population
$156,230
Median Income
+109% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 40.4 —
older demographic, may prefer sit-down options.
College-Educated: 47.5% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 22315.
10
Home Health Agencies
3.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,820
2BR Fair Market Rent
$2,396
Median Gross Rent
$610 K
Median Home Value
5
Bank Branches
$400 K deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $156,230. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 10
- Bank Branches
- 5
vs. National Average
Median Income
+109% vs. $74,580
Walkability
+1.9 pts vs. national avg
Nearby Markets
22310
2.6 mi
Pop: 29,120
$160,872
Walk: 11.5
22306
2.8 mi
Pop: 31,471
$95,026
Walk: 14.0
22150
2.9 mi
Pop: 27,770
$120,406
Walk: 14.1
22309
3.8 mi
Pop: 34,948
$101,556
Walk: 12.3
22060
4.0 mi
Pop: 10,261
$102,162
Walk: 10.4
22312
4.2 mi
Pop: 26,366
$105,044
Walk: 13.0
22304
4.6 mi
Pop: 48,577
$97,629
Walk: 13.8
22303
5.2 mi
Pop: 16,566
$103,822
Walk: 12.3
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits