Nursing Care Facilities Market: ZIP 22720
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22720 is an urban area. with a population of 1,531 and household incomes well above the national median ($164,583).
Area Profile
1,531
Population
$164,583
Median Income
+121% vs. national
Urban
Area Type
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 12.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,760
2BR Fair Market Rent
$540 K
Median Home Value
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $164,583. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+121% vs. $74,580
Nearby Markets
22742
4.3 mi
Pop: 1,514
$99,102
Walk: 3.4
22736
6.5 mi
Pop: 948
22728
6.9 mi
Pop: 3,214
$107,354
Walk: 5.3
22712
8.7 mi
Pop: 9,745
$104,375
Walk: 5.5
22406
8.9 mi
Pop: 26,248
$124,357
Walk: 7.8
22556
9.2 mi
Pop: 31,783
$127,713
Walk: 6.1
20119
9.8 mi
Pop: 3,543
$137,625
22734
11.6 mi
Pop: 3,872
$81,545
Walk: 5.5
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits