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Nursing Care Facilities Market: ZIP 22801

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 22801 is an urban area with moderate foot traffic. with a population of 39,870 and household incomes near the national median ($70,779). There are 7 nursing care facilities operations in ZIP 22801.

Area Profile

39,870

Population

$70,779

Median Income

-5% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 27.8 — young market, strong street food demand.

College-Educated: 23.1% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 22801.

Nursing Care Facilities

Moderate — proven market

1.8 per 10K residents

Home Health Agencies

2.3 per 10K residents

What this means: Nursing Care Facilities are 43.8% of the relevant market in ZIP 22801 (7 vs. 9 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,570

2BR Fair Market Rent

$1,235

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$2.3 M deposits

Tips for Starting a Elder Care Business in Virginia

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.