Nursing Care Facilities Market: ZIP 23002
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23002 is an urban area. with a population of 10,657 and household incomes near the national median ($64,083).
Area Profile
10,657
Population
$64,083
Median Income
-14% vs. national
Urban
Area Type
Median Age: 43.9 —
older demographic, may prefer sit-down options.
College-Educated: 11.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,690
2BR Fair Market Rent
$1,004
Median Gross Rent
$230 K
Median Home Value
2
Bank Branches
$150 K deposits
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 2
vs. National Average
Median Income
-14% vs. $74,580
Nearby Markets
23083
10.4 mi
Pop: 2,384
$78,293
23120
13.3 mi
Pop: 17,240
$166,676
Walk: 5.3
23139
13.6 mi
Pop: 27,085
$109,231
Walk: 5.3
23930
15.7 mi
Pop: 5,258
$59,693
23894
17.4 mi
Pop: 403
$81,250
23850
19.7 mi
Pop: 984
$80,809
Walk: 4.6
23922
21.8 mi
Pop: 4,390
$97,772
23113
23.3 mi
Pop: 26,558
$150,673
Walk: 7.4
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits