Nursing Care Facilities Market: ZIP 23009
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23009 is an urban area. with a population of 8,203 and household incomes above the national median ($91,923).
Area Profile
8,203
Population
$91,923
Median Income
+23% vs. national
Urban
Area Type
Median Age: 36.2 —
mixed-age market, broad menu appeal.
College-Educated: 15.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,770
2BR Fair Market Rent
$1,167
Median Gross Rent
$280 K
Median Home Value
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+23% vs. $74,580
Nearby Markets
23106
7.0 mi
Pop: 877
$56,509
Walk: 4.8
23126
8.0 mi
Pop: 394
$64,479
23148
8.3 mi
Pop: 1,472
$78,005
Walk: 3.5
23069
11.8 mi
Pop: 3,389
$81,667
Walk: 3.6
23086
12.9 mi
Pop: 3,560
$82,244
23177
13.0 mi
Pop: 611
$92,992
Walk: 4.1
23111
14.5 mi
Pop: 37,699
$96,736
Walk: 5.7
23116
14.5 mi
Pop: 34,058
$139,029
Walk: 6.9
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits