Nursing Care Facilities Market: ZIP 23024
Opportunity Score
88
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23024 is an urban area. with a population of 10,770 and household incomes above the national median ($96,738).
Area Profile
10,770
Population
$96,738
Median Income
+30% vs. national
Urban
Area Type
Median Age: 43.8 —
older demographic, may prefer sit-down options.
College-Educated: 24.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,160
2BR Fair Market Rent
$1,114
Median Gross Rent
$330 K
Median Home Value
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+30% vs. $74,580
Nearby Markets
23117
7.5 mi
Pop: 10,772
$85,786
Walk: 4.5
23015
9.4 mi
Pop: 4,384
$109,648
Walk: 3.1
23192
10.1 mi
Pop: 6,445
$98,682
Walk: 4.4
22534
13.4 mi
Pop: 3,337
$105,625
23065
13.5 mi
Pop: 1,579
$76,631
23146
14.9 mi
Pop: 3,300
$110,893
Walk: 5.1
23102
15.5 mi
Pop: 3,323
$114,444
Walk: 3.3
23153
15.9 mi
Pop: 1,303
$133,750
Walk: 4.3
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits