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Nursing Care Facilities Market: ZIP 23221

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23221 is an urban area with moderate foot traffic. with a population of 14,180 and household incomes above the national median ($97,006).

14,180

Population

$97,006

Median Income

+30% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 61.6% — strong appetite for artisan/specialty food.

Local cost levels affect space, labor, and operating expenses.

$2,010

2BR Fair Market Rent

$1,480

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$400 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.