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Nursing Care Facilities Market: ZIP 23359

Opportunity Score

34 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23359 is an rural area. with a population of 920 and household incomes near the national median ($68,509).

920

Population

$68,509

Median Income

-8% vs. national

Rural

Area Type

Median Age: 41.2 — older demographic, may prefer sit-down options.

College-Educated: 7.4% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$850

2BR Fair Market Rent

$1,075

Median Gross Rent

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.