Nursing Care Facilities Market: ZIP 23666
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23666 is an urban area with moderate foot traffic. with a population of 53,226 and household incomes near the national median ($70,798). There are 5 nursing care facilities operations in ZIP 23666.
Area Profile
53,226
Population
$70,798
Median Income
-5% vs. national
Urban
Area Type
11.1/20
Foot Traffic
Walkable
Median Age: 36.1 —
mixed-age market, broad menu appeal.
College-Educated: 18.4% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 23666.
5
Nursing Care Facilities
Low competition — room to establish
0.9 per 10K residents
16
Home Health Agencies
3.0 per 10K residents
What this means:
Nursing Care Facilities are 23.8% of the relevant market in ZIP 23666 (5 vs. 16 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,800
2BR Fair Market Rent
$1,439
Median Gross Rent
$240 K
Median Home Value
8
Bank Branches
$760 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Nursing Care Facilities
- 5
- Related Businesses
- 16
- Bank Branches
- 8
vs. National Average
Median Income
-5% vs. $74,580
Walkability
+0.6 pts vs. national avg
Nearby Markets
23681
3.2 mi
Pop: 0
Walk: 7.5
23605
3.3 mi
Pop: 13,334
$52,899
Walk: 13.0
23665
3.8 mi
Pop: 6,071
$74,974
23661
4.7 mi
Pop: 14,141
$66,760
Walk: 13.2
23669
4.8 mi
Pop: 39,730
$66,999
Walk: 11.6
23601
5.1 mi
Pop: 26,557
$71,345
Walk: 12.7
23668
5.4 mi
Pop: 752
23693
5.7 mi
Pop: 23,208
$116,528
Walk: 6.5
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits