Nursing Care Facilities Market: ZIP 23870
Opportunity Score
8
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23870 is an rural area with low foot traffic.
Area Profile
0
Population
Rural
Area Type
3.4/20
Foot Traffic
Very Car-Dependent
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Walkability
-7.1 pts vs. national avg
Nearby Markets
23867
4.8 mi
Pop: 4,924
$70,372
Walk: 3.0
23847
7.1 mi
Pop: 13,346
$49,644
Walk: 6.9
23879
12.9 mi
Pop: 532
$76,184
Walk: 5.3
23844
13.0 mi
Pop: 614
$34,557
23882
13.2 mi
Pop: 1,967
$60,337
23856
14.3 mi
Pop: 620
$50,074
23897
16.0 mi
Pop: 1,019
$60,938
Walk: 4.5
23829
18.8 mi
Pop: 2,557
$87,478
Walk: 3.2
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits