Nursing Care Facilities Market: ZIP 24161
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24161 is an rural area. with a population of 478 and household incomes above the national median ($98,482).
Area Profile
478
Population
$98,482
Median Income
+32% vs. national
Rural
Area Type
Median Age: 46.8 —
older demographic, may prefer sit-down options.
College-Educated: 6.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$940
2BR Fair Market Rent
$120 K
Median Home Value
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
+32% vs. $74,580
Nearby Markets
24139
5.8 mi
Pop: 689
$29,050
Walk: 4.1
24137
9.5 mi
Pop: 2,695
$66,250
24104
11.1 mi
Pop: 3,005
$70,707
24176
11.4 mi
Pop: 1,506
$95,197
Walk: 5.0
24531
11.4 mi
Pop: 9,107
$46,706
Walk: 6.4
24530
13.4 mi
Pop: 749
Walk: 3.1
24571
15.2 mi
Pop: 2,073
$41,250
Walk: 4.8
24557
15.4 mi
Pop: 7,832
$44,948
Walk: 6.1
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits