Nursing Care Facilities Market: ZIP 25701
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 25701 is an urban area with low foot traffic. with a population of 21,860 and household incomes near the national median ($51,671).
Area Profile
21,860
Population
$51,671
Median Income
-31% vs. national
Urban
Area Type
9.4/20
Foot Traffic
Very Car-Dependent
Median Age: 42.8 —
older demographic, may prefer sit-down options.
College-Educated: 26.3% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 25701.
4
Home Health Agencies
1.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,060
2BR Fair Market Rent
$869
Median Gross Rent
$150 K
Median Home Value
11
Bank Branches
$1.8 M deposits
Tips for Starting a Elder Care Business in West Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 11
vs. National Average
Median Income
-31% vs. $74,580
Walkability
-1.1 pts vs. national avg
Nearby Markets
25703
4.0 mi
Pop: 4,963
$25,457
Walk: 10.6
25705
4.1 mi
Pop: 20,668
$60,608
Walk: 8.4
25755
4.3 mi
Pop: 1,560
Walk: 11.5
25535
4.4 mi
Pop: 2,420
$67,941
25704
6.9 mi
Pop: 14,413
$51,646
Walk: 7.7
45619
7.4 mi
Pop: 7,273
$57,525
25702
7.9 mi
Pop: 7,164
$39,225
Walk: 5.1
25504
9.4 mi
Pop: 12,197
$59,577
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits