Nursing Care Facilities Market: ZIP 26588
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 26588 is an suburban area with low foot traffic. with a population of 2,911 and household incomes near the national median ($67,566).
Area Profile
2,911
Population
$67,566
Median Income
-9% vs. national
Suburban
Area Type
4.4/20
Foot Traffic
Very Car-Dependent
Median Age: 45.3 —
older demographic, may prefer sit-down options.
College-Educated: 11.7% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$980
2BR Fair Market Rent
$788
Median Gross Rent
$180 K
Median Home Value
Tips for Starting a Elder Care Business in West Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
-9% vs. $74,580
Walkability
-6.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits