Nursing Care Facilities Market: ZIP 28396
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28396 is an suburban area. with a population of 2,384 and household incomes near the national median ($56,736).
Area Profile
2,384
Population
$56,736
Median Income
-24% vs. national
Suburban
Area Type
Median Age: 53.0 —
older demographic, may prefer sit-down options.
College-Educated: 12.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$594
Median Gross Rent
$150 K
Median Home Value
Tips for Starting a Elder Care Business in North Carolina
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Suburban
vs. National Average
Median Income
-24% vs. $74,580
Nearby Markets
28363
8.0 mi
Pop: 1,001
$44,362
28373
10.8 mi
Pop: 2,508
$74,375
Walk: 4.6
28315
11.3 mi
Pop: 14,143
$73,079
28347
12.1 mi
Pop: 1,966
$39,414
28352
13.2 mi
Pop: 24,177
$41,635
Walk: 7.4
28351
13.4 mi
Pop: 4,792
$46,218
28376
13.5 mi
Pop: 43,980
$61,793
Walk: 6.0
28377
16.2 mi
Pop: 11,188
$34,892
Walk: 2.8
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits