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Nursing Care Facilities Market: ZIP 28540

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 28540 is an urban area with low foot traffic. with a population of 50,808 and household incomes near the national median ($61,462).

50,808

Population

$61,462

Median Income

-18% vs. national

Urban

Area Type

7.0/20

Foot Traffic

Car-Dependent

Median Age: 29.0 — young market, strong street food demand.

College-Educated: 13.0% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,150

2BR Fair Market Rent

$1,014

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$280 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.