Nursing Care Facilities Market: ZIP 28701
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28701 is an urban area. with a population of 5,515 and household incomes above the national median ($92,047).
Area Profile
5,515
Population
$92,047
Median Income
+23% vs. national
Urban
Area Type
Median Age: 40.6 —
older demographic, may prefer sit-down options.
College-Educated: 29.5% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,550
2BR Fair Market Rent
$1,115
Median Gross Rent
$290 K
Median Home Value
Tips for Starting a Elder Care Business in North Carolina
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+23% vs. $74,580
Nearby Markets
28804
6.8 mi
Pop: 25,141
$79,709
Walk: 12.1
28787
8.7 mi
Pop: 22,685
$75,051
Walk: 5.0
28748
9.2 mi
Pop: 12,922
$65,269
Walk: 4.2
28801
9.4 mi
Pop: 13,580
$51,125
Walk: 18.0
28806
9.4 mi
Pop: 45,644
$59,925
Walk: 10.4
28753
12.2 mi
Pop: 9,778
$56,172
Walk: 4.3
28805
12.5 mi
Pop: 20,246
$67,104
Walk: 12.2
28715
14.3 mi
Pop: 28,770
$70,950
Walk: 5.0
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits