Home › ZIP 28704

Nursing Care Facilities Market: ZIP 28704

Opportunity Score

78 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 28704 is an urban area. with a population of 23,516 and household incomes above the national median ($79,088).

23,516

Population

$79,088

Median Income

+6% vs. national

Urban

Area Type

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 29.5% — balanced market for quality & value.

Local cost levels affect space, labor, and operating expenses.

$1,760

2BR Fair Market Rent

$1,369

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$450 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.