Nursing Care Facilities Market: ZIP 28731
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28731 is an urban area. with a population of 9,075 and household incomes near the national median ($65,882).
Area Profile
9,075
Population
$65,882
Median Income
-12% vs. national
Urban
Area Type
Median Age: 52.6 —
older demographic, may prefer sit-down options.
College-Educated: 28.7% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 28731.
3
Home Health Agencies
3.3 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,520
2BR Fair Market Rent
$947
Median Gross Rent
$360 K
Median Home Value
Tips for Starting a Elder Care Business in North Carolina
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Related Businesses
- 3
vs. National Average
Median Income
-12% vs. $74,580
Nearby Markets
28726
2.6 mi
Pop: 4,373
$56,638
28773
6.1 mi
Pop: 3,198
$80,625
28792
7.0 mi
Pop: 36,071
$55,066
Walk: 7.4
28758
9.7 mi
Pop: 43
28791
9.8 mi
Pop: 15,361
$78,179
Walk: 6.1
28790
10.3 mi
Pop: 3,328
$98,115
Walk: 4.5
28739
10.3 mi
Pop: 20,656
$70,464
Walk: 7.3
28732
11.8 mi
Pop: 18,490
$79,451
Walk: 8.6
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits