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Nursing Care Facilities Market: ZIP 31023

Opportunity Score

40 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 31023 is an rural area with low foot traffic. with a population of 14,257 and household incomes below the national median ($47,558). There are 4 nursing care facilities operations in ZIP 31023.

Area Profile

14,257

Population

$47,558

Median Income

-36% vs. national

Rural

Area Type

4.6/20

Foot Traffic

Very Car-Dependent

Median Age: 41.8 — older demographic, may prefer sit-down options.

College-Educated: 13.2% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 31023.

Nursing Care Facilities

Low competition — room to establish

2.8 per 10K residents

Home Health Agencies

3.5 per 10K residents

What this means: Nursing Care Facilities are 44.4% of the relevant market in ZIP 31023 (4 vs. 5 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$920

2BR Fair Market Rent

$696

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$280 K deposits

Tips for Starting a Elder Care Business in Georgia

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.