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Nursing Care Facilities Market: ZIP 32304

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 32304 is an urban area with moderate foot traffic. with a population of 50,080 and household incomes below the national median ($30,823).

50,080

Population

$30,823

Median Income

-59% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 22.2 — young market, strong street food demand.

College-Educated: 12.0% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,310

2BR Fair Market Rent

$1,132

Median Gross Rent

$150 K

Median Home Value

Bank Branches

$370 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $30,823. Price sensitivity is real. Build your model around volume or keep overhead minimal.