Nursing Care Facilities Market: ZIP 32423
Opportunity Score
26
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 32423 is an rural area. with a population of 886 and household incomes near the national median ($55,191).
Area Profile
886
Population
$55,191
Median Income
-26% vs. national
Rural
Area Type
Median Age: 65.4 —
older demographic, may prefer sit-down options.
College-Educated: 17.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,400
2BR Fair Market Rent
$170 K
Median Home Value
Tips for Starting a Elder Care Business in Florida
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
-26% vs. $74,580
Nearby Markets
32443
6.5 mi
Pop: 2,739
$53,795
36343
9.5 mi
Pop: 1,469
$57,500
Walk: 3.2
32445
10.4 mi
Pop: 2,550
$48,625
39845
10.8 mi
Pop: 8,155
$48,588
39861
13.9 mi
Pop: 927
$41,250
Walk: 3.1
32460
14.0 mi
Pop: 5,303
$46,990
Walk: 2.9
32446
14.2 mi
Pop: 10,880
$53,505
Walk: 5.9
36370
15.3 mi
Pop: 1,052
$60,313
Walk: 3.5
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits