Nursing Care Facilities Market: ZIP 38463
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38463 is an rural area. with a population of 2,857 and household incomes near the national median ($71,000).
Area Profile
2,857
Population
$71,000
Median Income
-5% vs. national
Rural
Area Type
Median Age: 34.6 —
mixed-age market, broad menu appeal.
College-Educated: 7.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$970
2BR Fair Market Rent
$597
Median Gross Rent
$140 K
Median Home Value
Tips for Starting a Elder Care Business in Tennessee
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
-5% vs. $74,580
Nearby Markets
38450
9.3 mi
Pop: 2,633
$42,773
38486
10.1 mi
Pop: 1,273
$46,299
Walk: 4.6
38452
10.2 mi
Pop: 1,067
$40,625
35634
10.5 mi
Pop: 10,009
$71,630
Walk: 6.5
38481
11.2 mi
Pop: 876
$45,909
Walk: 4.4
38469
15.0 mi
Pop: 4,608
$62,903
Walk: 4.5
35645
16.2 mi
Pop: 13,756
$80,078
Walk: 5.2
35633
17.0 mi
Pop: 20,733
$66,008
Walk: 5.7
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits