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Nursing Care Facilities Market: ZIP 38478

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38478 is an rural area with low foot traffic. with a population of 18,756 and household incomes near the national median ($58,658).

18,756

Population

$58,658

Median Income

-21% vs. national

Rural

Area Type

5.1/20

Foot Traffic

Very Car-Dependent

Median Age: 42.2 — older demographic, may prefer sit-down options.

College-Educated: 13.3% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$950

2BR Fair Market Rent

$829

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$700 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.