Nursing Care Facilities Market: ZIP 38674
Opportunity Score
40
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38674 is an rural area. with a population of 1,430 and household incomes near the national median ($69,079).
Area Profile
1,430
Population
$69,079
Median Income
-7% vs. national
Rural
Area Type
Median Age: 35.3 —
mixed-age market, broad menu appeal.
College-Educated: 10.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$87 K
Median Home Value
Tips for Starting a Elder Care Business in Mississippi
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
-7% vs. $74,580
Nearby Markets
38683
5.3 mi
Pop: 3,488
$36,992
Walk: 4.4
38629
6.8 mi
Pop: 1,731
$64,087
38663
9.0 mi
Pop: 11,468
$52,298
Walk: 5.9
38061
16.1 mi
Pop: 1,014
$39,261
Walk: 2.7
38603
17.3 mi
Pop: 2,602
$44,725
38610
17.5 mi
Pop: 3,224
$43,854
38067
18.0 mi
Pop: 1,890
$55,319
Walk: 2.7
38367
22.5 mi
Pop: 2,668
$55,938
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits