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Nursing Care Facilities Market: ZIP 38863

Opportunity Score

41 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38863 is an rural area with low foot traffic. with a population of 18,849 and household incomes near the national median ($51,113). There are 3 nursing care facilities operations in ZIP 38863.

Area Profile

18,849

Population

$51,113

Median Income

-31% vs. national

Rural

Area Type

5.5/20

Foot Traffic

Very Car-Dependent

Median Age: 36.6 — mixed-age market, broad menu appeal.

College-Educated: 12.8% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 38863.

Nursing Care Facilities

Low competition — room to establish

1.6 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,140

2BR Fair Market Rent

$882

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$590 K deposits

Tips for Starting a Elder Care Business in Mississippi

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.