Home › ZIP 38948

Nursing Care Facilities Market: ZIP 38948

Opportunity Score

34 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38948 is an suburban area. with a population of 2,248 and household incomes below the national median ($41,250).

2,248

Population

$41,250

Median Income

-45% vs. national

Suburban

Area Type

Median Age: 48.5 — older demographic, may prefer sit-down options.

College-Educated: 5.9% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,060

2BR Fair Market Rent

$949

Median Gross Rent

$66 K

Median Home Value

Bank Branches

$21 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $41,250. Price sensitivity is real. Build your model around volume or keep overhead minimal.