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Nursing Care Facilities Market: ZIP 39120

Opportunity Score

39 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 39120 is an suburban area with low foot traffic. with a population of 29,212 and household incomes below the national median ($40,586). There are 3 nursing care facilities operations in ZIP 39120.

Area Profile

29,212

Population

$40,586

Median Income

-46% vs. national

Suburban

Area Type

6.2/20

Foot Traffic

Car-Dependent

Median Age: 42.5 — older demographic, may prefer sit-down options.

College-Educated: 13.6% — value-focused market, keep prices competitive.

Competition

Nursing Care Facilities and related businesses in ZIP 39120.

Nursing Care Facilities

Low competition — room to establish

1.0 per 10K residents

Home Health Agencies

1.7 per 10K residents

What this means: Nursing Care Facilities are 37.5% of the relevant market in ZIP 39120 (3 vs. 5 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

$720

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$700 K deposits

Tips for Starting a Elder Care Business in Mississippi

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $40,586. Price sensitivity is real. Build your model around volume or keep overhead minimal.