Nursing Care Facilities Market: ZIP 39540
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 39540 is an urban area. with a population of 13,033 and household incomes near the national median ($65,712).
Area Profile
13,033
Population
$65,712
Median Income
-12% vs. national
Urban
Area Type
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 13.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,210
2BR Fair Market Rent
$1,177
Median Gross Rent
$200 K
Median Home Value
5
Bank Branches
$280 K deposits
Tips for Starting a Elder Care Business in Mississippi
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 5
vs. National Average
Median Income
-12% vs. $74,580
Nearby Markets
39530
2.9 mi
Pop: 7,836
$39,755
Walk: 7.5
39534
2.9 mi
Pop: 1,879
Walk: 5.9
39531
5.5 mi
Pop: 19,045
$54,599
Walk: 7.9
39532
6.7 mi
Pop: 36,710
$65,892
Walk: 5.8
39564
9.1 mi
Pop: 42,295
$77,300
Walk: 8.7
39507
9.9 mi
Pop: 17,512
$49,459
Walk: 7.3
39501
14.5 mi
Pop: 23,178
$33,491
Walk: 9.3
39565
15.0 mi
Pop: 20,692
$87,417
Walk: 3.9
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits