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Nursing Care Facilities Market: ZIP 39654

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 39654 is an rural area. with a population of 4,589 and household incomes below the national median ($41,053).

4,589

Population

$41,053

Median Income

-45% vs. national

Rural

Area Type

Median Age: 39.0 — mixed-age market, broad menu appeal.

College-Educated: 9.7% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$930

2BR Fair Market Rent

$711

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$140 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $41,053. Price sensitivity is real. Build your model around volume or keep overhead minimal.