Nursing Care Facilities Market: ZIP 52140
Opportunity Score
40
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 52140 is an rural area. with a population of 469 and household incomes above the national median ($89,722).
Area Profile
469
Population
$89,722
Median Income
+20% vs. national
Rural
Area Type
Median Age: 39.6 —
mixed-age market, broad menu appeal.
College-Educated: 19.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$220 K
Median Home Value
Tips for Starting a Elder Care Business in Iowa
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
+20% vs. $74,580
Nearby Markets
55931
11.2 mi
Pop: 414
$76,875
55974
12.0 mi
Pop: 1,998
$60,700
Walk: 5.6
52172
12.5 mi
Pop: 5,986
$65,801
Walk: 5.4
55921
12.7 mi
Pop: 4,793
$76,679
Walk: 8.4
52160
12.8 mi
Pop: 930
$77,098
52101
17.3 mi
Pop: 12,539
$70,046
Walk: 7.8
55954
18.6 mi
Pop: 1,408
$69,615
52151
19.8 mi
Pop: 1,956
$60,000
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits