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Nursing Care Facilities Market: ZIP 52801

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 52801 is an urban area. with a population of 1,670 and household incomes below the national median ($22,217).

1,670

Population

$22,217

Median Income

-70% vs. national

Urban

Area Type

Median Age: 30.5 — mixed-age market, broad menu appeal.

College-Educated: 14.8% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,020

2BR Fair Market Rent

$927

Median Gross Rent

Bank Branches

$570 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Median income sits at $22,217. Price sensitivity is real. Build your model around volume or keep overhead minimal.