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Nursing Care Facilities Market: ZIP 53051

Opportunity Score
61 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53051 is an urban area with low foot traffic. with a population of 39,000 and household incomes above the national median ($98,423). There are 5 nursing care facilities operations in ZIP 53051.

Area Profile

39,000
Population
$98,423
Median Income
+32% vs. national
Urban
Area Type
9.5/20
Foot Traffic
Very Car-Dependent
Median Age: 42.0 — older demographic, may prefer sit-down options.
College-Educated: 35.0% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 53051.

5
Nursing Care Facilities
Low competition — room to establish
1.3 per 10K residents
3
Home Health Agencies
0.8 per 10K residents
What this means: Nursing Care Facilities are 62.5% of the relevant market in ZIP 53051 (5 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,520
2BR Fair Market Rent
$1,257
Median Gross Rent
$340 K
Median Home Value
14
Bank Branches
$1.4 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Nursing Care Facilities
5
Related Businesses
3
Bank Branches
14

vs. National Average

Median Income
+32% vs. $74,580
Walkability
-1.0 pts vs. national avg

Check Another Market

Or estimate costs with the ElderCareCost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits