Nursing Care Facilities Market: ZIP 53066
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53066 is an urban area with low foot traffic. with a population of 37,056 and household incomes well above the national median ($111,348). There are 5 nursing care facilities operations in ZIP 53066.
Area Profile
37,056
Population
$111,348
Median Income
+49% vs. national
Urban
Area Type
7.3/20
Foot Traffic
Car-Dependent
Median Age: 46.4 —
older demographic, may prefer sit-down options.
College-Educated: 34.3% —
balanced market for quality & value.
Competition
Nursing Care Facilities and related businesses in ZIP 53066.
5
Nursing Care Facilities
Low competition — room to establish
1.3 per 10K residents
3
Home Health Agencies
0.8 per 10K residents
What this means:
Nursing Care Facilities are 62.5% of the relevant market in ZIP 53066 (5 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,390
2BR Fair Market Rent
$1,263
Median Gross Rent
$400 K
Median Home Value
13
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Nursing Care Facilities
- 5
- Related Businesses
- 3
- Bank Branches
- 13
vs. National Average
Median Income
+49% vs. $74,580
Walkability
-3.2 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits