Nursing Care Facilities Market: ZIP 53142
Opportunity Score
82
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53142 is an urban area. with a population of 33,572 and household incomes above the national median ($86,891).
Area Profile
33,572
Population
$86,891
Median Income
+17% vs. national
Urban
Area Type
Median Age: 39.9 —
mixed-age market, broad menu appeal.
College-Educated: 24.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,640
2BR Fair Market Rent
$1,319
Median Gross Rent
$250 K
Median Home Value
16
Bank Branches
$1.9 M deposits
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 16
vs. National Average
Median Income
+17% vs. $74,580
Nearby Markets
53158
2.6 mi
Pop: 18,161
$107,730
Walk: 7.2
53143
4.3 mi
Pop: 21,436
$67,105
Walk: 10.0
53144
4.6 mi
Pop: 26,539
$71,111
Walk: 8.9
60075
4.9 mi
Pop: 43
53140
6.0 mi
Pop: 30,325
$56,803
Walk: 10.8
60096
7.1 mi
Pop: 6,626
$94,115
Walk: 10.1
60099
7.3 mi
Pop: 30,485
$65,647
Walk: 10.6
60083
9.5 mi
Pop: 9,655
$111,912
Walk: 7.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits