Nursing Care Facilities Market: ZIP 53146
Opportunity Score
86
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53146 is an urban area. with a population of 7,348 and household incomes above the national median ($96,015).
Area Profile
7,348
Population
$96,015
Median Income
+29% vs. national
Urban
Area Type
Median Age: 49.9 —
older demographic, may prefer sit-down options.
College-Educated: 33.4% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,380
2BR Fair Market Rent
$1,273
Median Gross Rent
$320 K
Median Home Value
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+29% vs. $74,580
Nearby Markets
53151
4.1 mi
Pop: 32,865
$99,248
Walk: 7.3
53186
4.8 mi
Pop: 33,264
$74,596
Walk: 11.7
53045
5.9 mi
Pop: 23,072
$116,541
Walk: 10.0
53122
6.9 mi
Pop: 6,467
$133,036
53150
7.2 mi
Pop: 26,142
$113,125
Walk: 7.4
53005
7.3 mi
Pop: 22,125
$123,486
Walk: 9.3
53130
7.6 mi
Pop: 7,647
$86,806
Walk: 10.4
53228
7.7 mi
Pop: 15,084
$75,288
Walk: 12.7
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits