Nursing Care Facilities Market: ZIP 53711
Opportunity Score
79
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53711 is an urban area with moderate foot traffic. with a population of 50,474 and household incomes well above the national median ($101,236).
Area Profile
50,474
Population
$101,236
Median Income
+36% vs. national
Urban
Area Type
10.9/20
Foot Traffic
Walkable
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 46.2% —
strong appetite for artisan/specialty food.
Competition
Nursing Care Facilities and related businesses in ZIP 53711.
4
Home Health Agencies
0.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,420
2BR Fair Market Rent
$1,357
Median Gross Rent
$390 K
Median Home Value
4
Bank Branches
$400 K deposits
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- The median income here is $101,236. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 4
- Bank Branches
- 4
vs. National Average
Median Income
+36% vs. $74,580
Walkability
+0.4 pts vs. national avg
Nearby Markets
53713
2.1 mi
Pop: 23,744
$57,833
Walk: 13.8
53715
3.4 mi
Pop: 15,499
$37,598
Walk: 15.7
53726
4.2 mi
Pop: 5,043
$39,779
Walk: 15.9
53706
4.4 mi
Pop: 3,801
$2,499
53792
4.8 mi
Pop: 0
Walk: 13.8
53703
5.2 mi
Pop: 37,467
$46,618
Walk: 15.7
53705
5.6 mi
Pop: 25,045
$82,315
Walk: 14.7
53575
5.7 mi
Pop: 17,790
$110,388
Walk: 7.6
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits