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Nursing Care Facilities Market: ZIP 54016

Opportunity Score
77 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54016 is an urban area with low foot traffic. with a population of 33,784 and household incomes well above the national median ($111,402).

Area Profile

33,784
Population
$111,402
Median Income
+49% vs. national
Urban
Area Type
7.9/20
Foot Traffic
Car-Dependent
Median Age: 41.4 — older demographic, may prefer sit-down options.
College-Educated: 34.8% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 54016.

3
Home Health Agencies
0.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,730
2BR Fair Market Rent
$1,431
Median Gross Rent
$430 K
Median Home Value
12
Bank Branches
$1.1 M deposits

Tips for Starting a Elder Care Business in Wisconsin

  • State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
  • Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
  • Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
  • Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
  • The median income here is $111,402. That gives you pricing room most markets don't offer. Don't underprice.

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
Related Businesses
3
Bank Branches
12

vs. National Average

Median Income
+49% vs. $74,580
Walkability
-2.6 pts vs. national avg

Check Another Market

Or estimate costs with the ElderCareCost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits