Nursing Care Facilities Market: ZIP 54228
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54228 is an suburban area. with a population of 2,886 and household incomes near the national median ($72,284).
Area Profile
2,886
Population
$72,284
Median Income
-3% vs. national
Suburban
Area Type
Median Age: 44.5 —
older demographic, may prefer sit-down options.
College-Educated: 15.2% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$765
Median Gross Rent
$180 K
Median Home Value
1
Bank Branches
$78 K deposits
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Suburban
- Bank Branches
- 1
vs. National Average
Median Income
-3% vs. $74,580
Nearby Markets
54241
5.8 mi
Pop: 13,999
$63,415
Walk: 6.9
54214
7.0 mi
Pop: 474
$85,000
54227
10.7 mi
Pop: 1,670
$87,125
54215
11.1 mi
Pop: 178
$42,375
54247
11.1 mi
Pop: 2,594
$76,992
Walk: 4.6
54208
11.9 mi
Pop: 6,094
$90,956
Walk: 3.7
54216
12.4 mi
Pop: 6,146
$81,650
Walk: 2.9
54220
13.9 mi
Pop: 40,739
$65,188
Walk: 8.2
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits