Nursing Care Facilities Market: ZIP 54311
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54311 is an urban area with low foot traffic. with a population of 37,588 and household incomes above the national median ($83,178). There are 3 nursing care facilities operations in ZIP 54311.
Area Profile
37,588
Population
$83,178
Median Income
+12% vs. national
Urban
Area Type
6.8/20
Foot Traffic
Car-Dependent
Median Age: 38.5 —
mixed-age market, broad menu appeal.
College-Educated: 22.3% —
value-focused market, keep prices competitive.
Competition
Nursing Care Facilities and related businesses in ZIP 54311.
3
Nursing Care Facilities
Low competition — room to establish
0.8 per 10K residents
3
Home Health Agencies
0.8 per 10K residents
What this means:
Nursing Care Facilities are 50.0% of the relevant market in ZIP 54311 (3 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,210
2BR Fair Market Rent
$1,063
Median Gross Rent
$270 K
Median Home Value
3
Bank Branches
$500 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Nursing Care Facilities
- 3
- Related Businesses
- 3
- Bank Branches
- 3
vs. National Average
Median Income
+12% vs. $74,580
Walkability
-3.7 pts vs. national avg
Nearby Markets
54302
6.1 mi
Pop: 31,426
$55,772
Walk: 6.9
54229
7.6 mi
Pop: 4,457
$93,456
54301
8.6 mi
Pop: 21,674
$76,768
Walk: 8.0
54307
10.0 mi
Pop: 1,162
54208
10.3 mi
Pop: 6,094
$90,956
Walk: 3.7
54303
11.6 mi
Pop: 27,694
$58,110
Walk: 7.9
54304
12.1 mi
Pop: 27,876
$60,369
Walk: 8.0
54217
12.9 mi
Pop: 7,736
$85,893
Walk: 5.1
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits