Nursing Care Facilities Market: ZIP 54524
Opportunity Score
14
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54524 is an rural area. with a population of 682 and household incomes below the national median ($41,042).
Area Profile
682
Population
$41,042
Median Income
-45% vs. national
Rural
Area Type
Median Age: 53.1 —
older demographic, may prefer sit-down options.
College-Educated: 13.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$940
2BR Fair Market Rent
$530
Median Gross Rent
$160 K
Median Home Value
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- Median income sits at $41,042. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Rural
vs. National Average
Median Income
-45% vs. $74,580
Nearby Markets
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits