Nursing Care Facilities Market: ZIP 54874
Opportunity Score
78
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54874 is an urban area. with a population of 3,813 and household incomes above the national median ($83,350).
Area Profile
3,813
Population
$83,350
Median Income
+12% vs. national
Urban
Area Type
Median Age: 44.9 —
older demographic, may prefer sit-down options.
College-Educated: 17.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,230
2BR Fair Market Rent
$966
Median Gross Rent
$210 K
Median Home Value
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+12% vs. $74,580
Nearby Markets
54842
7.2 mi
Pop: 261
$93,333
54864
9.7 mi
Pop: 1,534
$80,781
54880
13.1 mi
Pop: 30,211
$66,942
Walk: 13.2
54849
16.5 mi
Pop: 1,826
$77,353
55802
16.6 mi
Pop: 2,560
$40,850
Walk: 12.5
55806
18.8 mi
Pop: 9,545
$44,962
Walk: 13.5
55807
19.4 mi
Pop: 9,573
$63,670
Walk: 14.9
54836
19.5 mi
Pop: 933
$80,469
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits