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Nursing Care Facilities Market: ZIP 54902

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54902 is an urban area with moderate foot traffic. with a population of 21,982 and household incomes near the national median ($64,548).

21,982

Population

$64,548

Median Income

-13% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 38.8 — mixed-age market, broad menu appeal.

College-Educated: 18.8% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$940

2BR Fair Market Rent

$859

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$730 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.