Nursing Care Facilities Market: ZIP 54946
Opportunity Score
8
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54946 is an rural area.
Area Profile
381
Population
Rural
Area Type
Median Age: 79.5 —
older demographic, may prefer sit-down options.
College-Educated: 8.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
Tips for Starting a Elder Care Business in Wisconsin
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
Nearby Markets
54981
1.4 mi
Pop: 15,064
$76,821
Walk: 6.2
54977
8.7 mi
Pop: 1,448
$75,625
54984
11.5 mi
Pop: 3,245
$59,702
Walk: 5.6
54406
12.2 mi
Pop: 4,008
$76,445
54962
13.0 mi
Pop: 1,083
$82,083
Walk: 3.3
54965
13.6 mi
Pop: 1,253
$68,409
54983
14.6 mi
Pop: 4,175
$69,646
Walk: 4.8
54458
15.7 mi
Pop: 135
$65,250
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits