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Nursing Care Facilities Market: ZIP 62536

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 62536 is an urban area. with a population of 993 and household incomes above the national median ($97,625).

993

Population

$97,625

Median Income

+31% vs. national

Urban

Area Type

Median Age: 38.1 — mixed-age market, broad menu appeal.

College-Educated: 18.5% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,190

2BR Fair Market Rent

$250 K

Median Home Value

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.